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[07.04 18:23] In circ: Newspapers need integrated campaigns Both the Boston Globe and the Minneapolis Star Tribune are launching self-promotion campaigns this week — a pushback to layoffs and the looming threat of closure that have threatened newspapers nationwide.

[07.04 18:20] Maurice Levy predicts further gloom for the advertising market The global advertising market is weakening faster than previously feared, according to Maurice Levy, the chairman and chief executive of Publicis Groupe.

[26.03 13:23] Do's and Don'ts: Insert Media There are lots of choices when it comes to implementing insert media programs, especially as more marketers choose this channel for its affordable yet high-exposure options.

[21.01 12:56] The world finds its G spot online Trendwatching.com asks if there has ever been more urgency for corporations to ditch the greed and embrace generosity, suggesting that it's something countless individuals have already started doing. Giving is the new taking, and sharing is the new giving . . .

[21.01 12:53] Retailers should teach their staff manners A shopping experience at a township retailer leaves a lot to be desired, says Florence Modikwe in the first of our new series “Township Talk”.

[20.01 11:52] Global Tech Spending To Fall A research report says that recession and a strengthening dollar are likely to drag down IT spending through 2009.

[20.01 11:49] Despite economic downturn, Canadian consumers spend big on video games Canadian spent a record $2 billion on video games last year, fuelled by a $500 million pre-Christmas spending spree in December.

[30.12 13:50] In circulation: Are magazine ads a good buy? A MediaPost article published last week bemoaned the fate of magazine ad sales, pointing out that media buyers are reluctant to invest in print advertisements.

[24.12 18:16] Every consumer or business has an e-mail profile to use You feel ready to launch a sophisticated campaign, leveraging the low cost of e-mail to saturate your active file. But do you realize that every consumer or business receiving your e-mail has an e-mail profile that they use to segment incoming mail?

[08.12 16:04] Recession Provides a Chance to Build a Better Capitalism Companies Can Shift Focus to the Long Term: Build Brands, Profits and Sustainable Operations

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Nokia Appoints Carat as Global Media Agency

BBH, DDB and Mother only UK winners at 2009 D&AD Awards

Srdjan Trifunovic, the director of Magdalena festival, repulses the monsters of European advertising festivals!

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